Liverpool Has Signed Adidas Kit Deal - No Announcement Before 2025

The news is buzzing across the footballing community; Liverpool is set to reunite with a classic sporting powerhouse, Adidas, for their kit sponsorship from the 2025-26 season. This significant change marks the conclusion of their current partnership with Nike, which has been ongoing since the 2020-21 season.

Liverpool's agreement with Adidas is intriguing, primarily because the formal announcement will not be made until January 2025. But why the delay? The rationale is strategic. Liverpool experts have highlighted that the delay is to prevent any adverse effect on the current sales of Nike merchandise. Fans continue to buy and support the Nike brand, and the club wants to respect this relationship until its official conclusion after the 2024-25 season.

This deal isn't the first encounter between Liverpool and Adidas. The Reds previously donned Adidas kits from 2006 to 2012. This reunion after a 13-year hiatus reflects not only a historical connection but likely a lucrative financial proposition anticipated to exceed the current Nike deal (worth £30 million per year plus a 20% royalty on all net sales of merchandise excluding footwear).

Adidas is one of the most recognized and respected brands in the sports industry, offering a rich heritage in football kit designs that blend innovation with timeless style. The potential return to an Adidas kit could see a marriage of modernity and tradition, something Liverpool fans can eagerly anticipate. Graphic designers and fans like @lfcdzn11 have already started imagining what these kits might look like, building excitement with concept illustrations that could soon become reality.

Liverpool's move from Nike to Adidas is well-documented with the contract terms set to begin from the summer of 2025. It's confirmed that Liverpool's 2025-26 products are already in Adidas's data, while it's conspicuously absent from Nike's Fall/Winter 2025 lineup. The period leading up to the changeover will be one of peak anticipation, as revealed by Footy Headlines.

As Liverpool prepares to switch their kit supplier from Nike to Adidas from the 2025-26 season, this significant transition marks a nostalgic homecoming while promising innovation and enhanced global club representation. As fans eagerly await the official announcement in 2025, the passion and speculation surrounding the potential designs continue to fuel excitement.

What are your thoughts on Adidas returning to Liverpool? Are you excited about the new designs? Leave your comments below to join the discussion!